Art direction and print design for a luxurious catalogue
Parla’s ethos and quality of products were central to the art direction and layout design of the catalogue. Using the content and images provided by them, the catalogue supported the sales and marketing team at exhibitions and tradeshows around the UK.
Choosing and selecting the paper stock was also important to the final delivery of the catalogue. Using different paper stock for the different sections guided the viewer through the catalogue, where readers could flip through comfortably and locate the information they needed. The finishing touches of gold elevates the design and adds a soft and welcoming approach – mirroring Parla’s attention to detail throughout their services and their products.
• Art direction
• Graphic and print design
• Layout and artworking
• Photo retouching